Product reviews are the opinions or feedback of customers for a particular product. A product review helps other users get a clear idea of the product before purchasing it. They can read the reviews and make their mind clear, and decide whether the product is worth purchasing or not.
How Do We Execute Our Review Campaigns?
As a company that supports a fair and transparent marketplace, we’ve always believed that consumers should be able to base their purchase decision not only on the provided product features but also on customer reviews. To ensure the quality of reviews, the authors should be able to express their honest and unbiased opinion freely. This belief is strongly rooted in the way we execute our Review Campaigns.
No Incentives
At Stars and Stories, we never reward people for writing a review: the reviewer should always remain neutral. As a result, we’ve made it our expertise to build a community of motivated product lovers that want nothing more than the opportunity to try out the latest products. After sharing their review online, they always send the product back to us. No fee, no manipulation, just pure fun and honest.
Content Policy
Every community member that tests our client’s product is provided with our content policy; a set of ethical guidelines about writing and posting reviews. We have tried to keep it as short as possible, to prevent readers from bouncing the page.
Code of Conduct
We not only provide our community with ethical guidelines but also our own employees. A code of conduct is set up to protect the integrity of both our community members and clients. This code is embedded in the working ethos of every department, from project management to online marketing.
Use of Disclaimers
We are strong believers in using disclaimers in reviews that state the writer ‘received the product to try out for one month in exchange for their honest opinion‘. In our eyes, this creates even more transparency in the online shopping environment.
Although some brands still worry it could influence the customer’s purchase decision negatively, our latest study on the effects of disclaimers shows little to no correlation between review disclaimers and online sales.